Proud sporting, industry
and customer partnerships

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Proud sporting, industry
and customer partnerships

Read More

Mitchelton-SCOTT cycling


Mitchelton is the 2018 naming rights sponsor of the Australian WorldTour and Continental men and women’s cycling team, allowing us to now promote our wines and hospitality to various global markets. For those cycling enthusiasts and sporting lovers amongst us, the men’s team achieved fabulous success at the Giro d’Italia and during the month of July we will be proudly cheering them on for the Tour de France title along with the women's team competing in the 2018 edition of the Giro-Rosa.

To celebrate the illustrious Tour de France and our very own Victorian wine and tourism region, we are collaborating with Bike Exchange and GreenEdge to offer you the chance to WIN a Mitchelton Wine and Weekend Experience. For your chance to win visit Tour de France Competition

Mooney Valley Racecourse


Mitchelton Wines are the exclusive pour partner at Moonee Valley Racecourse both on course and in the premium dining areas, which is home to the W.S. Cox Plate. The famous Cox Plate has seen many great horses race at Moonee Valley including Winx, who has recently put her name in the history books as one of the most successful mares to grace Australian horse racing. The partnership between Mitchelton Wines and Moonee Valley represents the coming of two business partnering to give each of their own consumers amazing experiences in their own rights, representing quality, experiences and an amazing history in Australian winemaking and horse racing. To read more, visit The Valley

Master Grocers Association


Master Growers Association are an organisation who play a significant role in the independent retailing community across Australia and have done for over 100 years. In July 2018, Mitchelton secured a Bronze level partnership with the MGA signalling our show of support for Independent liquor retailing and our commitment to securing long term customer relationships. This is a business philosophy we proudly stand by. To read more, visit Master Grocers Association

Queen Victoria Market


Our vibrant partnership with the iconic Queen Victoria Market allows us to showcase our Victorian range of Mitchelton and PREECE wines after dark, to a bustling crowd of food, wine, entertainment and shopping lovers at the Winter and Summer Night Markets. New to the market in July and August 2018, is the Mystery Degustation Dinners. A six-course, global food experience with our matching wines, set in the mystical surrounds of the Queen Vic Market. The best part is diners will be surprised with a menu that will include carefully selected tastes from all corners of the globe and our local, regional wines. To read more, visit Queen Victoria Market

Victorian Wine Show


Mitchelton are honoured to be hosting the judging of the Victorian Wine Show in November 2018 at our spectacular winery and tourism destination in Nagambie for a consecutive year. This partnership allows us to showcase our wines and hospitality facilities to a highly respected group of industry professionals whilst positioning Mitchelton as the Home of great Victorian wine. We wish all wineries entering the awards the best of luck during judging. To read more, visit Victorian Wine Show