Wine Club membership is more than wine

Wine Club membership is more than wine

Preece Generations Wine Club creatively explores diversity


The Preece Generations Wine Club celebrates creativity, individuality and those moments where there are no boundaries. Each wine personifies a unique varietal expression, brought to life through generative design where every label, on every bottle, from every vintage is one of a kind.

Which Preece wine expression are you?
A fun and racy Prosecco. A luminous and lively Rose. A delicate and uplifting Pinot Grigio. A charming and complex Chardonnay. A stylish and sumptuous Pinot Noir. A bright and bold Shiraz. A grand and graceful
Cabernet Sauvignon

Join the Club. Where no two wine lovers are alike.

Join the Preece Generations Wine Club before June 30th 2020, for your chance to WIN 1 of 3 midweek stays at the Mitchelton Hotel, with dinner for two at The Muse Restaurant. (travel costs excluded)

Your membership benefits include:


  • 6 mixed bottles of wine delivered in May and again in November
  • Your May 2020 mixed 6 bottle selection includes 2 bottles of Preece Heathcote Shiraz and 1 bottle each of Yarra Valley Pinot Noir, Nagambie Chardonnay, Nagambie Grenache Rose and King Valley Pinot Grigio
  • 10% discount on Preece wine purchased online all year round
  • Free delivery to your door within Australia for straight cases of 6 bottles or more
  • A 10% discount on mid-week accommodation (Monday-Thursday) at the Mitchelton Hotel.
  • 10% discount across Cellar Door wines, dining at The Muse Restaurant or Day Spa treatments all year round
  • Newsletter communication, special offers, new vintage releases and events
  • Manage your payment details and personal information with your own dedicated login page
  • No membership fees or hidden costs

The Mitchelton Wine Club starts with great wine.


As a valued member and wine lover, we know what’s important to you – memorable, great value,
award winning wines. As a regional tourism destination, we also want to reward you with benefits
that extend across our beautiful estate, including food, hospitality and event experiences, giving you
the opportunity to share in all we have to offer as a special VIP. Join today, and share in an exciting year ahead with your friends here at Mitchelton. We look forward to welcoming you.

As our Wine Club member, you'll receive memorable, great value, award winning wines, hand selected by our Chief Winemaker.

Your membership benefits include:


  • 20% discount on wine purchased at our Cellar Door or our online store all year round
  • Free delivery to your door within Australia for 12 bottles or more
  • Hand selected wines by our Chief Winemaker in your March and September allocation
  • Complimentary wine tasting when you visit our Cellar Door
  • Complimentary glass of Mitchelton Single Vineyard Estate wine, when you dine in The Muse Restaurant
  • Complimentary tour of our winery, underground cellar and gallery when you visit (bookings
    essential)
  • First purchase opportunity of museum, new vintage, new release and vintage run out wines
  • First purchase opportunity on events and winemaker masterclasses before promoted to the general public
  • A 20% accommodation discount at the Mitchelton Hotel and a 15% discount on all Day Spa
    treatments 60 minutes or longer*
  • No membership fees or hidden costs